Guest: Jeff Moore
Focusing on a few high-ticket clients
Revisit your avatar
EP8: Landing Big Fish Clients and the Right "Catch Method"
“Maybe getting one line in the water, and getting it right, is better than a scattershot method of throwing 15 lines with random bait. ” - Nic 1:46
In the entrepreneur world, we can become so focused on grabbing leads and building a following, that we forget that we are looking for a particular client who will be drawn by a particular method and message. How often do you value personal conversation over blasting content? How much effort are you making in the individual connections with individuals who could become lifetime clients? If you continue spending all of your effort trying to talk to everyone, you’re going to end up talking to no one. This mishap is common, to say the least, but if not remedied, it could be a fatal flaw in your business.
“It’s about being in the right place, with the right message, and the right method ” - Jeff (7:12)
Landing big fish clients is actually much simpler than we’d like to think. Do you really need 7,000 leads in the water, when you’re really only looking to build a substantial working relationship with a few high-ticket clients? This method can take time and patience, but in the end, is so much more effective at building the business you actually want, and getting your message to the proper audience.
A downside of spending too much time trying to grab all of the clients, rather than focusing on accruing the right clients, can be bycatch. In commercial fishing, bycatch is the term used for the unwanted fish caught in the nets thrown for a certain type of fish. If you are casting your nets too wide or using a net when you should be using a hook, you will end up gathering clients who aren’t a good fit for your product or service. This leads to wasted energy, and at times, exhaustion and burnout.
“If you aren’t taking specific and unique action to engage your clients, the clients will eventually find someone who will.” - Jeff (13:13-13:23)
Maybe you’re realizing that you’ve spent way more time than you’d like to admit on lead generation. Maybe you’re recognizing that you are out of touch with your avatar, and you have way too many lines in the water with the wrong type of bait. Maybe you’re realizing that you keep catching the wrong type of client, and now you’re realizing why. What now?
This week, revisit the specifications of your ideal avatar. Who is that client? What is this individual’s natural habitat, and what kind of bait will draw them in? If you don’t know, it’s time to find out. You can’t have a lack of clarity on what you want to catch, and then complain about what you end up with in your boat!
Regardless of the type of client you are seeking, low-tech is always best. What we mean is this, don’t ever demean the value that can be found in a genuine, authentic connection with an individual. It isn’t automation, it isn’t a killer funnel, it’s a real conversation with real people, offering real results. This week, reach out to a client, or a potential client, in an effort to build a genuine connection. Don’t use it as a ploy to make a sale. Add value. Become an expert. Build a relationship. Hone your method and message.
Some Topics we talk about in this episode:
Introduction - 0:40
Right Place, Right Message, Right Method - 5:23
Personal Connection is Vital - 10:36
Why Low-Tech is Best - 18:45
Dial in the Best Process for Your Avatar - 23:34
Wrap-up and Takeaways - 29:45
How to get involved
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